Sony Bravia Adverts

As part of the identities project I have been looking at different types of advertising that really captures my attention. Two adverts that really caught my eye were the 'Colour Like No Other' ads for the Sony Bravia HD Colour TV's.

One ad involves an estate being demolished with paint whilst the other involves hundreds of bouncy balls rolling down a hill in San Francisco. The two adverts are very bizarre and unusual which helped catch my attention. It was something that was completely original and has never been done before. The scale of the ads was also amazing. I had seen the ads several time and always wondered how they made it look so real. After a bit of research I discovered that it was actually all done for real.

70,000 litres of paint, 358 single bottle bombs, 330 meters of steel pipe, 57 km of copper wire and an abandoned estate in Glasgow were used to create the amazing 'Paint' advert, whilst 250,000 bouncy balls (or super balls as the Americans call them!) were used to create the second ad, which earned the advert a world record for the most props used in an advert.

The music used is also very cleverly used and really captures the mood of the advert. The Paint advert is accompanied by music from Rossini's opera La gazza ladrauses which is a dramatic piece of classical music.

The bouncy ball advert is accompanied by the song Heartbeats, written by Swedish duo The Knife which is a soft acoustic track which creates a peaceful and calm mood

Here are the adverts as well as two behind the scenes videos on how they made the ads.

Bouncy Ball Advert



Paint Advert



Behind the Scenes