Trent Media Animation

Although I had not originally planned to make any animation element I decided that I would attempt a simple Ident that could be used on a web site or Trent TV. It contains a simple jingle that could be used on the radio station as well. Although its only two notes I felt that it was quite effective as it represents the serious and fun side to Trent Media.

Trent Media Logo Development

I have completed my final designs for my Trent Media logos. Firstly I decided to give each of the 3 media logos (FLY, TV, Platform) a different colour character as this would give each media a distinctive colour that the audience could relate to each media. For example, Fly FM is associated with the colour blue, Trent TV with the colour orange and Platform which the colour green. I found this is a common strategy used by all major broadcasting companies who have a number of different stations, for example, ITV and the BBC. ITV1 is associated with the colour yellow, ITV 2 is green etc.



I used Green, Blue and Orange as i felt that they worked well together and were bright and vibrant colours that capture peoples attention.

I experimented with the Trent media logo, trying different colours and layouts.





For my Trent Media Logo I used three circles that represent the three Trent Media characters. This would create a clear link between the three logos. I used the font 'Teen Dreem Magazeen' as I felt it was fun and shows more creativity (which would appeal more to its targets audience) as opposed to a more corporate font.

Fly, Trent TV and Logo Development

I have developed my three logos. I received feedback from staff and students along the way which helped me develop the logos.

Fly FM

I used the character from the current logo as this was very popular with a lot of people and was very well established. I decided to build on it and add a circular design around the character to give the effect of a signal being sent from the character to represent radio waves. I played around with the text and I decided to use the font 'FM University' as it was relevant to the logo and was a typical (fairly retro) radio font that was popular with many people.



Trent TV

For the Trent TV logo I created a new character similar to the FLY FM, except the character was holding a remote control.



The font I used was called 'Technicolor' and I thought it work well. The 'T' was made to look like and Arial and the 'Trent' had similarities with the old BBC logo. This helped the logo to show clear links with television and broadcasting. I experimented with a TV image but this became unpopular with people I asked. Therefore I decided not to use it.




For the final developed logo I added the character on top of the T in order to make it look like the character was sitting down, as you do when you traditionally watch television. It also had similarities with the fly logo in that the character blends into the logo to create an environment that links to the media.



Platform

I decided to use the same font for the Platform logo as it was well established. I decided to update it to make it look like it was been written as it would represent the writing of the articles. I added a magazine in the background with the character behind to make it look like he is reading Platform. For the final logo I made the magazine image slightly bigger so the overall logo was less wide and was a simular size to the other two logos.



The logo has been very popular, which a lot of people has said this one is their favourite. However Roma has suggested that the logo is not a 'clean' as the other logos. The reason for this is that I wanted the logo to look like it has been drawn, which makes it look a bit more creative, and more relevant to a magazine.