Trent Media Logo Development

I have completed my final designs for my Trent Media logos. Firstly I decided to give each of the 3 media logos (FLY, TV, Platform) a different colour character as this would give each media a distinctive colour that the audience could relate to each media. For example, Fly FM is associated with the colour blue, Trent TV with the colour orange and Platform which the colour green. I found this is a common strategy used by all major broadcasting companies who have a number of different stations, for example, ITV and the BBC. ITV1 is associated with the colour yellow, ITV 2 is green etc.



I used Green, Blue and Orange as i felt that they worked well together and were bright and vibrant colours that capture peoples attention.

I experimented with the Trent media logo, trying different colours and layouts.





For my Trent Media Logo I used three circles that represent the three Trent Media characters. This would create a clear link between the three logos. I used the font 'Teen Dreem Magazeen' as I felt it was fun and shows more creativity (which would appeal more to its targets audience) as opposed to a more corporate font.