Paul Kacarevic: On-Line Journal

Sunday, April 29, 2007

Mobile Phone Wallpaper/Screensaver and Key Ring Completed

I have finished my mobile phone screensaver and it looks like this.

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I decided to develop the characters for the mobile screensaver as it would add more appealing and attract more people to download it. Many people agreed that these characters are more appealing as they have more character. I will be using these characters on the calendar, key ring and the mobile screensaver as it shows a link to trent media, but also works well on its own, with people stating that they would buy a product with these characters on as they look "cool, funny and funky"

I did have some problems with the animation. Originally I had the Trent Media animation at the bottom, but because of the size, the animation developed lines and was very bad quality. Therefore, i decided just to show the logo. However, i felt that this worked quite well in the end as it was less complicated and this also redeced the file size which means that it would take up less space on peoples mobile device.

As an extra screensaver, i decided to make another one with just the Trent Media animation on its own.

I have also finished my Key king that looks just as ace. Here they both are in all there glory!

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Tuesday, April 17, 2007

Identities Leaflet Complete

My leaflet is now complete and has turned out 'reasonably' successful. The leaflet pulls out to make a square, with four sides, which has information about trent media on each of its sides. More information on how the leaflet can be found from this earlier post, http://kacarevicp.blogspot.com/2007/02/identities_04.html.

So, this is how each side looks.

Fly FM





Platform





Trent TV












Trent Media





Many people have commented on the leaflet saying that it is interesting, innovative, colourful, and fun to look at. This has proved to be a huge success and been very popular. The main objective of the leaflet was to encourage people to pick it up and look at it. Most people I ask said they would pick it up, which was encouraging. However, I did receive some feedback about the manufacture of the leaflet such as the cost of making the leaflet and the amount of material that the leaflet uses and its effect on the environment.

Firstly, I have used as little amount of ink as possible by using white backgrounds, which would reduce the cost of the leaflet slightly. As for the material, the leaflet could be made from recycled material, which would again, lower the cost and can also be recycled therefore being less damaging to the environment. The leaflet contains a lot of information, and also has information printed on both sides which make use of the material used. The plastic screen used on the TV side of the leaflet allowing you to see the inside of the leaflet was required as the leaflet was weak without it and was prone to tearing.

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Sunday, April 01, 2007

Identities Poster Complete

I have finally finished my TWO identities posters and this is how it looks.





I wanted to keep the poster relatively simple, similar to the Trent Media animation. I decided to use a blue, green and orange ball to represent the characters and the circles used in the logo. These colours and shapes will be used in all areas on the Ident material as it will show a clear link between all the promotional materials and shows a clear link with Trent Media. The aim of the balls is to capture people’s attention as they are bright and stand out. After asking a few peoples opinion, I found that the designs were successful as people said that the posters attracted their attention and that they were easy to understand and very distinctive. This was good news, but to get to the final poster design I had to make various changes.

Originally I added eyes to the balls so that they made up the recognisable Trent Media characters. However, some people interpreted it as people juggling with bowling balls! Obviously I would hate to encourage this, and after making a few changes many people said that they preferred it without the eyes.



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