Identities Leaflet Complete

My leaflet is now complete and has turned out 'reasonably' successful. The leaflet pulls out to make a square, with four sides, which has information about trent media on each of its sides. More information on how the leaflet can be found from this earlier post, http://kacarevicp.blogspot.com/2007/02/identities_04.html.

So, this is how each side looks.

Fly FM





Platform





Trent TV












Trent Media





Many people have commented on the leaflet saying that it is interesting, innovative, colourful, and fun to look at. This has proved to be a huge success and been very popular. The main objective of the leaflet was to encourage people to pick it up and look at it. Most people I ask said they would pick it up, which was encouraging. However, I did receive some feedback about the manufacture of the leaflet such as the cost of making the leaflet and the amount of material that the leaflet uses and its effect on the environment.

Firstly, I have used as little amount of ink as possible by using white backgrounds, which would reduce the cost of the leaflet slightly. As for the material, the leaflet could be made from recycled material, which would again, lower the cost and can also be recycled therefore being less damaging to the environment. The leaflet contains a lot of information, and also has information printed on both sides which make use of the material used. The plastic screen used on the TV side of the leaflet allowing you to see the inside of the leaflet was required as the leaflet was weak without it and was prone to tearing.