Paul Kacarevic: On-Line Journal

Sunday, April 01, 2007

Identities Poster Complete

I have finally finished my TWO identities posters and this is how it looks.





I wanted to keep the poster relatively simple, similar to the Trent Media animation. I decided to use a blue, green and orange ball to represent the characters and the circles used in the logo. These colours and shapes will be used in all areas on the Ident material as it will show a clear link between all the promotional materials and shows a clear link with Trent Media. The aim of the balls is to capture people’s attention as they are bright and stand out. After asking a few peoples opinion, I found that the designs were successful as people said that the posters attracted their attention and that they were easy to understand and very distinctive. This was good news, but to get to the final poster design I had to make various changes.

Originally I added eyes to the balls so that they made up the recognisable Trent Media characters. However, some people interpreted it as people juggling with bowling balls! Obviously I would hate to encourage this, and after making a few changes many people said that they preferred it without the eyes.



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